Business Partner Software College

IBM held an event targeted at IBM Business Partners who deliver software solutions and asked Works Digital to generate all comms and registrations to the event. They wanted a minimum of 250 registrants to the event Business Partners are generally tech savvy, quite busy and spend a high proportion of their time travelling so communicating to them ‘on-the-go’ was a big consideration.

We developed an email template for IBM to send out to generate traffic to a registration microsite that was also optimised for mobile to tailor it for the partners who are rarely in the office. We know that the target audience use many methods of communication to stay in touch with colleagues and prospects so we included Social Media on all comms and used Twitter and LinkedIn to help drive attendance.

We designed everything right down to an email signature for IBM and an agenda booklet for registrants. The campaign exceeded everyone’s expectations with 344 registrants.